![]() ![]() Now, if you compress the same photo as a JPEG and as a PNG, the quality isn’t likely to be that noticeable. Image compression finds the balance between file size and quality to improve user experience. The slower the page, the poorer it will perform in search results. Google uses loading times as a factor when ranking pages in its search engine. And 40% will abandon it if it takes longer than 3 seconds. The larger the file size, the longer it takes for an image file to download, slowing your entire website down.Īccording to Neil Patel, 47% of people expect your website to load in less than 2 seconds. When a user visits your site, their device has to download images so that they’re visible. If it isn’t it will harm the speed of your website, which impacts user experience and causes frustrated visitors to abandon your web page. The Importance of Image CompressionĮvery image that you upload to your website should be compressed to reduce its overall size without affecting its quality. It’s when compression is used that problems start to arise. You can save a photo as a PNG or a graphic as a JPEG and not be able to tell the difference. What happens if you choose the wrong format? If it’s a logo, text or has flat colors, save it as a PNG. If your image is packed with colors and has different textures and gradients, save it as a JPEG. The basic rule for choosing the right format is JPEG for photos, PNG for graphics. ![]()
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